Creating energy in service of the young basketball community.

The Jordan Concord Classic brought together the nation’s top elite high school basketball players for a tournament that celebrated the intersection of sport, culture, and community. Anchored in the heritage of the iconic Concord, the event design paid homage to the 1995 release of the Air Jordan XI.

The visual identity was inspired by the bold graphic vernacular of the era, merging the iconic Concord purple with Jordan heritage red. This vibrant color palette and nostalgic storytelling infused the event with an energy that resonated deeply with the basketball community, linking past and present through design.

The team delivered a cohesive creative suite, including event design, graphic design, and an inspired court design that brought the product vision to life—transforming the tournament into an unforgettable experience for athletes and spectators alike.

Redefining Trail Running for a New Generation

The Wild Trip campaign merged Nike Trail and ACG offerings, connecting with a new wave of trail runners—young, diverse, and full of style. Inspired by the unpredictable outdoors, the concept celebrated versatility and performance for those embracing the untamed and unexpected.

Content capture featured visceral visuals—with dynamic abstractions, distortions, and raw energy captured directly on camera. These elements brought an immersive, unfiltered edge to the campaign, highlighting the collections’ style and functionality in real-world, rugged environments.

Supported by a robust integrated marketing approach, the campaign unfolded across digital channels through hero videos, shoppable lookbooks, and influencer partnerships, delivering bold, authentic storytelling. The cohesive messaging resonated with this vibrant, irreverent audience, driving engagement and amplifying product discovery.

Space Jam 20th Anniversary launch event.
Event creative direction, art direction, concept development,
branding, design and implementation.

Jordan Brand x Vogue Anna Wintour AJIII launch event.
Event creative direction, art direction, concept development
branding and implementation.

Jordan Brand women’s HO20 campaign.
Art direction and photographic direction.

Jordan Brand x Public School NYFW launch.
Event creative direction, art direction and concept development.

Editorial lookbook inspired by key trends

Jordan Brand Seasonal Trends campaign.
Creative direction, art direction and photographic direction.

Back to School campaign with a focus on movement, genuine attitude and irreverence. Bold energy, tenacious product details and authentic expression we celebrate Nike's future athletes in the making.

A week-long digital celebration designed to connect with our Gen Z female audience during International Women’s Day. This campaign addressed their desire to feel seen and represented. It featured a series of videos that engaged them from diverse perspectives, sharing the message of a new generation of women who are unafraid to dream, embrace vulnerability, and empower one another to rise together.

Jordan Brand Delta 2 product campaign.
Art direction and photographic direction.

Product pitch for LVMH.
Art direction, concept development and packaging design.

Fall 22 Back to School Campaign

Mother's Day event celebrating the launch of the DonC and Jordan AJII collab

Mad River Distillers award-winning apple brandy .
Concept development, art direction, branding development
and packaging design.

Nike Women's Y2K Retail implementation

Nike Football x NFL Color Rush Uniform launch